About Us

Lisa

Lisa Yerebakan

Yerebakan

Founder & CEO
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Karin

Karin Yerebakan

Yerebakan

Strategic Advisor
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Thomas

Thomas Knell

Knell

Technology Advisor
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Celia

Celia Bührer

Bührer

Venture Associate & Content Lead
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Freddy

Freddy Wolf

Wolf

Venture Associate & GTM Engineer
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We’re family - and we serve family.

We’ve grown up in family businesses, built inside them, and helped shape what comes next.
We don’t hand you playbooks. We build with you.

The Dawn Manifesto

To the Next Generation of Leaders,

Stepping into a legacy business - whether through succession, acquisition, or leadership - isn’t easy.

You see what could be. You see what it takes to get there.

The expectations are high. The path isn’t always clear.

This is where we build. Not at the finish line - but in the messy middle, where businesses shift and ideas evolve.

We work with next-gen leaders who stand between tradition and bold moves. Between what’s been built and what comes next.

In the in-between, there’s not just uncertainty. There’s the chance to build something better.

Opportunity isn’t found. It’s built.

And building takes:

A Spark - A bold idea that moves you into action.
A Structure - Systems, models, and tools to turn vision into reality.
A Space - A trusted environment to test, shape, and grow.

Growth isn’t about getting bigger. It’s about building businesses that last. Systems that scale. Ideas that matter.

#ItsYourLegacy