Faigle has been a trusted name in managed print services for decades. But with the shift to digital, a core question emerged: What comes after paper? As clients increasingly moved toward digital documents and archives, Faigle faced strategic tension. Their legacy business was reliable - but no longer scalable. The successor generation knew they had to reinvent, but how do you move from hardware-based services to AI-powered solutions without losing what makes you unique?
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Shaping the Opportunity

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We met Michel, part of the next generation at Faigle, through Thomas. Thomas is Faigle’s technical lead and, over three years, had identified recurring problems in digital document solutions. He worked on building a system he could stand behind: scalable, secure, and service-oriented - all built on Microsoft Cloud infrastructure. When we brought Michel and Thomas together, it was clear they already had something special in motion.

“We have a legacy here - but we’re not yet telling the right story, and we’re building without direction.”

Together, we realized this wasn’t just a digital transformation. It was the start of a scalable venture inside the company. Faigle Digital wasn’t just a project - it was the foundation for a new business unit. What started as an idea to digitize workflows became the foundation for a new business model, a new tech stack, and a new venture direction.

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Building the New Operating System

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We applied our venture-building method to shape and launch Faigle Digital as a new business unit:

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→ Conducted stakeholder interviews with technical and commercial leads
→ Defined a clear business model (BM 3.0) and got board buy-in
→ Created a modular Go-to-Market narrative around “Agentic Document Processing”
→ Led early sales efforts into verticals like insurance brokers and wealth managers
→ Standardized delivery across 3 phases: Discovery, Implementation, Managed Automation
→ Built Dawn-crafted pitch decks, prototypes, and strategic messaging

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Launching with Focus

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Faigle Digital now operates as a modular automation partner - not just a custom solution provider. The shift?

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• From one-off automation projects → to reusable, agentic document workflows
• From generic tech delivery → to vertical entry points in finance and insurance
• From informal innovation → to a structured venture model with roadmap and team
  

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The brand is now live. And we are actively focused on two core sectors: wealth management and insurance brokers. We’ve built initial proof points and are scaling from there.

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Proving That Legacy Can Evolve

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Faigle’s story reflects a broader truth: Legacy doesn’t limit you - lack of stewardship and structure does. Many family businesses sense that they need to build something new. But most don’t yet have the operating system to do it. This case shows what happens when you treat transformation as a venture - not a side project.

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→ Strategy becomes simple.
→ Sales becomes focused.
→ Tech becomes scalable.

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