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Albis Bettwarenfabrik
]

Business model review: from manufacturer to trading platform

Albis Bettwarenfabrik
Impact
10
business models explored, 2 in depth
Impact
CHF 20m+
trading revenue on the 2030 roadmap
client
Albis Bettwarenfabrik
services
Scoped project, business model review
year
2024
industry
Consumer goods, bedding
sponsor
Successor and external leader

Context

Albis has made bedding in Switzerland for 50 years, with a trusted brand and a long-standing wholesale partner that carries most of its production.

Challenge

Costs, demographics and climate are reshaping the bedding market. The next generation wanted to choose its next business model while the core was still strong.

Process

  • Assessed the full business model, cost drivers and dependencies
  • Modeled scenarios for the years ahead
  • Ran a vision-2030 workshop with the board
  • Explored alternative business models and took two into depth

Outcome

  • A new model: trading and sourcing platform plus its own D2C channel
  • A transformation roadmap to 2030

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