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[
entoothiast
]

1,000 potential customers contacted before the product existed

entoothiast
Impact
2,600
athletes on the target list
Impact
40–50%
positive replies from high-value accounts
client
entoothiast
services
Scoped project, demand validation
year
2025
industry
SportsTech
sponsor
External leader

Context

entoothiast is a family-backed SportsTech venture with a strong scientific foundation.

Challenge

There were no structured real-world signals yet. The venture needed beta testers, an early community and validated demand while the MVP was still in development.

Process

  • Defined the core demand hypothesis
  • Narrowed the ideal customer to professional triathletes
  • Built the target list
  • Ran automated and manual outreach to high-value accounts

Outcome

  • 1,000 athletes contacted before launch
  • A community grown from 106 to 278 members in weeks
  • Beta testers in place before the product was finalized

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