Marquardt brought deep in-house security expertise and a solid business case for a new cybersecurity service, set up inside its core business.
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Marquardt
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Validating demand for a cybersecurity service before the build
Impact
86
market conversations in 12 weeks
Impact
5
live deals in pipeline
client
Marquardt
services
Embedded leadership
year
2026
industry
Automotive T1 supplier
sponsor
Strategy Office (next generation)
Context
Challenge
What was still open was proof that the market would buy – before committing to a multi-year build and a hiring plan.
Process
- Built the go-to-market infrastructure from zero: CRM, sequences, ICP scoring, analytics
- Ran campaigns across electronics, machinery and medical devices
- Refined the ideal customer profile on real response data
Outcome
- Demand proven before any capital or hires were committed
- Live deals in CRA consulting and threat analysis (TARA)
- A working sales engine, handed over
- A governance model for the new business, with options for where it lives next: inside the core or as a unit of its own
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