Sateco is a highly specialized supplier with deep technical know-how. To find new markets and growth opportunities, it had already set up its own market development function.
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Sateco
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From ideas in research to first real tests
Impact
Impact
client
Sateco
services
Scoped project, innovation workshop, idea prioritization
year
2025
industry
Automotive supplier
sponsor
NextGen owner, Business Innovation Manager
Context
Challenge
Ideas were never the problem. They rarely got past the research phase: the team kept coming back to early-stage thinking without committing to validation or next steps.
Process
- Reflected with the NextGen owner on how innovation was run, and why it kept stalling
- Ran a workshop to structure the ideas and prioritize them
- Defined the first concrete steps to test the strongest ideas
Outcome
- A prioritized set of ideas instead of an open list
- First real validation steps, with clear next actions
- Energy and momentum back in the innovation process
“In a hands-on workshop, Lisa brought in valuable frameworks and a fresh outside perspective. She is highly professional, sharp-minded and a great sparring partner who challenges your thinking in the right way. Working with her helped us sharpen our approach and focus our innovation efforts.”
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Every family business was once a venture.
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