ZADZ is part of Clienia, which runs psychiatric clinics with a strong core business and an owner family that thinks in generations.
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ZADZ (Clienia)
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New care models beside a regulated core
Impact
3
open-innovation challenges run with the University of St. Gallen (HSG)
Impact
1
adjacency validated: sleep medicine
client
ZADZ (Clienia)
services
Scoped project, open-innovation challenges
year
2021–2024
industry
Healthcare, psychiatric clinics
sponsor
Owner and external leadership
Context
Challenge
Tariffs were stagnating, costs rising and patient expectations shifting. The family wanted new growth paths without putting the core at risk.
Process
- Designed and ran open-innovation challenges with the University of St. Gallen (HSG)
- Explored Gen Z therapy expectations, alternative reimbursement and sleep medicine
- Involved clinic leadership in every sprint review
Outcome
- New care models shortlisted
- A final challenge in implementation
More cases
Every family business was once a venture.
Let’s keep that entrepreneurial capability alive.